Google teases its Whoop competitor

Google is set to take on Whoop with a screenless Fitbit wrist wearable. The device was teased by NBA star Steph Curry, who entered a long-term partnership with Google last year as a Performance Advisor across Health, Pixel and Cloud products.

While we don’t get any specs or an actual good look at the device, we can spot its Whoop-inspired design featuring a braided fabric material and a metal clasp. According to a Bloomberg News report, Google’s health tracker will come with a subscription service with an AI-based personal health coach.

Fitbit screenless band teasers

Unlike Whoop, which bundles the hardware with its subscription service, Google will charge customers for its band. Some health tracking features will be free of charge, but the more advanced metrics will be hidden behind the subscription.