DJI is suing Insta360 over striking similarities between Osmo Pocket and Luna series cameras

Two of China’s biggest camera brands are now taking each other to court in the US. DJI filed not one but two lawsuits against Insta360 just days ago, on or around June 10, 2026. The target is Insta360’s newly launched Luna series of gimbal cameras, which DJI claims bear a little too much resemblance, both visually and technically, to their Osmo Pocket line. Both suits were filed in the US District Court for the Eastern District of Texas.

What exactly is DJI accusing them of?

The first lawsuit is about design patents. DJI is arguing that the Luna cameras look too similar to the Osmo Pocket 3: the slim handheld body, the distinctive neck connecting it to the gimbal arm, the rotating screen, the side ports, the bottom interface. Close enough, DJI says, to genuinely confuse buyers.

The second lawsuit goes deeper, targeting four utility patents covering the actual technology inside the cameras: things like how the gimbal switches between “lock mode” and “follow mode,” the subject tracking system, and how the display integrates with the gimbal in real time. DJI goes as far as saying Insta360 “blatantly copied” these inventions with full knowledge of the patents, which opens the door to enhanced damages for willful infringement.

As remedies, DJI is seeking a permanent ban on Luna product sales in the U.S., along with damages — at minimum a reasonable royalty, and potentially a full disgorgement of profits.

This is also not happening out of nowhere. Earlier in 2026, DJI was already pursuing patent ownership claims in China, tied to inventions allegedly developed by former DJI engineers who later joined Insta360. The tension between these two companies has been building for a while, and this US lawsuit is more of an escalation than a surprise.

Insta360 is expected to fight back. They’ve already signaled intentions to defend vigorously, including potential countersuits over their own IP in pocket gimbals and 360-degree imaging.

The outcome of these cases could influence how both companies approach product development and market strategy going forward, and may set broader precedents for cross-border IP disputes in the imaging industry.

Don’t miss a thing! Join our Telegram community for instant updates and grab our free daily newsletter for the best tech stories!

For more daily updates, please visit our News Section.

(Via)