Samsung will have its own standalone exhibition space for CES

At CES in early January, Samsung won’t have a traditional booth. Instead, the company has announced that it’s going its own way, doing its own thing, setting up a standalone exhibition hall at The Wynn.

There, Samsung says it will “curate an experience that adopts techniques used in art galleries and museums” to unveil its new products. The company has previously teased new TVs, monitors, and appliances all being revealed at this new location.

Aside from being an exhibition space, Samsung’s CES home at The Wynn enables presentations, events, technology forums, and consultations with key clients and partners to be conducted organically in a single integrated location. It “reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience”, according to the official press release.

Samsung also plans to present its “unified AI approach” and articulate its overall business direction at CES. The location at The Wynn means “Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision — and the real-life value it can bring to consumers”. The exhibition will “provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience”.

Speaking of visitors, they will be able to experience Samsung’s differentiated AI capabilities, “which offer seamless, always-on connectivity anytime and anywhere”, as part of a “hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware”, which is “something that only Samsung can deliver”.

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