Report: Apple to split iPhone unveil in two phases – fall and spring

According to Bloomberg’s Mark Gurman, Apple will split the iPhone 18 series in two groups – the Pros will come in the fall of 2026, while the vanilla will arrive in the spring of 2027. This way, Apple will reduce its dependence on making its fall event a huge spectacle.

So next year, Apple will likely announce the iPhone 18 Pro, iPhone 18 Pro Max, the long-awaited iPhone Fold, and possibly new smartwatches and Macs, in the fall.

Then, in the spring of 2027, Apple will announce the base model iPhone 18, a possible successor to the iPhone 16e (iPhone 18e), and a potential successor to the iPhone Air.

This two-pronged approach is inherently more flexible and will ease Apple’s operational strain.

Regarding the iPhone Air, Apple is reportedly using the low-volume device as a hardware testing platform for the foldable iPhone, which is expected to have a similar build.

Earlier reports suggest that the iPhone Air won’t get a second camera lens due to Apple’s belief that an ultrawide unit isn’t highly sought after.

Source